Legal & General

Initial project to provide research, IA and interface design for the amalgamation of two Investment blogs.

Working with the marketing team within the L&G investment sector, three stakeholder workshops were run with three separate investment teams to determine the new content structure, workflows, business goals and KPI’s for the blog.

Having gathered the necessary requirements, an additional ‘design sprint’ workshop was run with the external development agency to determine the final user journeys and interface design. A final set of layouts were then provided in Sketch format detailing all new features and navigation for the blog.

Working within tightly controlled timescales and design briefs from the ISA marketing teams, two microsites were scoped out and wireframe layouts designed in Sketch and Axure ahead of final development in-house. Initial Tree tests and subsequent usability testing was carried out remotely with the assumed target audience using UserZoom / Axure.

A number of online calculators and tools were designed to assist users in determining the best retirement products offered by L&G.

“What are the chances” was designed to assist IFA’s in discussions with clients regarding life events and whether specific insurance products were relevant to those events. Due to the tight deadlines involved, it was decided the best approach was to create a fully designed, high fidelity interactive prototype in Axure primarily for demonstration at a conference attended by L&G retirement experts. The rapid feedback from the conference attendees allowed the design of the prototype to be iterated on a daily basis, finally resulting in a tool that was proven to be effective in communicating to the customer ahead of its final development / build.